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Tuesday, April 15, 2008

Nissan, Chrysler agree to share products Companies downplay talk of alliance, but analysts say it's possible

BY TIM HIGGINS and BRENT SNAVELY

Chrysler LLC and Nissan Motor Co. announced a blockbuster partnership Monday to assemble cars and pickups for each other in a deal that draws on each automaker's expertise and perhaps sets up the companies for a much deeper relationship down the road.

Nissan will build small cars for Chrysler to sell and Chrysler will make pickups for Nissan under a deal announced by both companies late Monday afternoon.

Analysts saw the moves as a potential big step toward adding Chrysler to the Renault-Nissan alliance, but the companies downplayed that scenario. Carlos Ghosn, the chief executive of both Renault and Nissan, has long said he wants a North American partner.

Two years ago, he came up short in a bid to merge with General Motors Corp.

"This is definitely deepening the relationship considerably, which I think is good for both parties," said Erich Merkle, director of forecasting for Grand Rapids-based consulting firm IRN Inc. "Chrysler needs a small car. In terms of the time and resources it would take to develop a legitimate small car offering, Chrysler doesn't have it."..........read more

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